Lule Demmissie is seasoned business leader and operator. In addition to serving on the Safeplace International board, she serves on the INX Advisory board, a leading tokenization innovator in the blockchain and Defi space. Lule served as US CEO and US Board Member of eToro, the world’s leading social investing platform. She led the strategic business vision for all of eToro’s American operations while building a customer-centric platform. Prior to eToro, Lule served as the President of Ally Invest, as Managing Director of Investment Products & Digital Guidance at TD Ameritrade, and with leading investment firms such as Morgan Stanley, J.P. Morgan, and Merrill Lynch. A fintech executive possessing intersectional identities, Lule offers needed and underrepresented perspectives on investment challenges facing a variety of communities. She holds a B.A. in Economics from Smith College, an M.B.A from Columbia Business School, a CIMA designation from the Investments & Wealth Institute and the 7, 66 and 24 securities licenses. Lule’s other passions are song writing, singing and writing fiction.
Lule Demmissie
